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J  A  M  E  S  O  N     ' B  O  L  D ' 

'JAMESON BOLD - Intense and robust with a whack of spices. It will take you by storm'.
Design agency Pond Stockholm commissioned me to design & illustrate the new, super-premium Jameson 'Deconstructed Series'. The brief was to capture the character and personality
of each whiskey in a unique and captivating narrative. Intensely detailed, multi layered and hand crafted - each illustration perfectly embodies the whiskey it adorns.

Concept, design & creative direction: Pond Design  |  Animation: Blacklite  |  Photoshoot: Picture Perfect

T H E   B O T T L E


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P R O D U C T I O N


PACKAGING - FINAL ILLUSTRATION
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BOTTLE LABEL - CONCEPT SKETCH
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BOTTLE LABEL - FINAL DRAWING
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See more of the Jameson Deconstructed Series:
JAMESON 'LIVELY'
JAMESON 'ROUND'
MORE ILLUSTRATION
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